Content Strategist/UX Writer

Responsibilities:

• The Senior Digital Content Strategist/UX writer is responsible for developing an overall approach to content design — managing content strategy, writing and editing content across Health Care Company.com to drive shopping behaviors and member engagement
• This role is critical to ensure content strategy and UX writing best practices are applied to guide audiences across the site to shop for insurance plan options, manage member needs, find educational content and more
• The content design strategist/UX writer role will assure all audiences can complete tasks within Health Care Company.com and across the Health Care Company shopping ecosystem
• This role requires a deep talent for clear, concise UX writing, ranging from long form to micro copy
• UX writing to support sitewide testing and personalization efforts in partnership with UX design team
• Content writing/design for UX focusing on content flow, content writing and editing, both long form and micro copy
• Writing to achieve SEO goals, including writing content gap content and optimizing existing content to improve organic traffic
• Writing to support business initiatives and objectives, working with business leads to understand priorities and creating content to help achieve business and engagement goals
• Flexibility to shift from one type of writing to the other seamlessly
• Applying content writing skills to assure content aligns with Health Care Company brand tone, voice and style

Skills:

• Bachelor's degree in marketing, communications or related field + 3 years of related Digital Marketing Experience OR a High School Diploma/GED with 5+ years in Digital Marketing experience
• 3+ years of UX writing experience within a matrixed organization, ideally with an e-commerce background
• 3+ years of experience managing and prioritizing multiple deliverables and supporting multiple team goals, including testing and personalization experience
• Proven track record of leveraging digital tools to meet customer and partner needs
• Excellent communication and analytical skills, with the ability to clearly communicate insights and recommendations to various business stakeholders

Benefits:

• 💰 Hourly W2 pay rate $55.00 to $60.00/hr
• We have access to additional contract, contract-to-hire, and direct hire positions with various rate ranges
• The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years
• Medical, Dental, Vision
• Health Savings Account
• Voluntary Hospital Indemnity (Critical Illness & Accident)
• Voluntary Term Life Insurance
• 401K
• Sick Pay (for applicable states/municipalities)
• Commuter Benefits (Dallas, NYC, SF, and Illinois)
• Remote opportunities available

Qualifications:

• 1 to 3 years of experience in healthcare insurance industry
• Familiarity with authoring process in Adobe Experience Manager