Creative Lead

Responsibilities

You'll own the full creative arc from concept approval through production handoff
You'll lead writers, shape episodic structure, and ensure every project enters production locked, clear, and built to retain
You move fast, make decisions with incomplete information, and maintain high creative standards without slowing the machine
This role sits at the intersection of creative excellence and operational reality
Lead creative development of longform concepts, scripts, and episodic structures — including elimination formats, timed physical challenges, and narrative competition arcs
Shape shortform content (YouTube Shorts and platform-optimized clips from longform), as well as social posts, to align with brand voice and retention mechanics
Engineer hooks, escalation, and payoff into every narrative arc
Ensure simplicity, clarity, and emotional stakes are present across all work
Guarantee all creative aligns with Limitless’ Mission & Vision, pipelines, and narrative North Star
Own creative workflow from ideation handoff to production greenlight
Maintain version control, documentation, and approval gate standards
Run structured creative reviews with clear, actionable feedback
Lock scope before production begins - every time
No Project enters production without a fully locked and approved creative package
Collaborate with Production to ensure concepts are executable within scope and schedule
Partner with Post to preserve narrative clarity and pacing through edit
Align on packaging: titles, thumbnails, and audience positioning
Lead a team of writers and creative contributors across multiple productions per quarter
Set creative standards, collaborate in writers' room sessions, and mentor junior creative staff
Build repeatable creative systems that scale as production volume grows
On-Set Creative Stewardship
Support Directors in maintaining narrative clarity on the day
Protect story integrity within the production hierarchy
Minimize reactive, day-of pivots that destabilize crew execution

Skills

5–10+ years in digital-first content, YouTube, or premium unscripted (challenge, competition, or stunt formats strongly preferred)
A track record of structuring stories for measurable retention. You know what a retention graph tells you and how to fix what it's showing
Experience leading writers' rooms or creative teams with multiple contributors
Deep fluency in YouTube audience behavior: CTR, AVD, retention curve mechanics, and hook engineering
Comfort operating inside structured systems and approval workflows. You see process as an enabler, not a constraint
A strong portfolio of longform content you've developed, structured, or story-produced — with results
A collaborative instinct and the confidence to hold a creative position without needing to be the loudest voice in the room

Benefits

💡 Creative locked before production, 100% of the time
💡 Measurable retention improvements across projects
💡 Few emergency pivots during production
💡 Strong narrative clarity and consistency across longform and shortform
💡 A creative team that executes faster and with less rework each quarter