Motion Designer - Visual Identity and Design System

Responsibilities

• In this role, you'll help establish how the brand moves-using motion to express character, reinforce clarity, and create cohesive experiences across platforms
• Motion at GM is treated as a purposeful design tool: supporting communication, usability, and storytelling rather than ornamentation
• You'll work at a systems level, developing motion principles, guidelines, and reusable assets that ensure consistency while allowing flexibility across digital products, marketing, vehicle interfaces, and emerging experiences
• This role sits at the intersection of brand, product, and technology, collaborating closely with designers, strategists, and developers to embed motion deeply and thoughtfully into the GM ecosystem
• Define and evolve motion principles that express GM's brand behavior, tone, and personality
• Design scalable motion systems-including guidelines, libraries, and toolkits-that support consistent application across teams and platforms
• Explore motion as a key form of brand expression across UI, marketing, storytelling, vehicle interfaces, and experiential touchpoints
• Design and produce high-quality 2D and 3D motion studies, prototypes, and reference animations
• Translate brand strategy and visual identity into clear, repeatable motion patterns and behaviors
• Collaborate closely with Visual Designers, UX/UI Designers, Brand Strategists, and Developers to integrate motion into design systems and products
• Develop sketches, storyboards, and motion explorations to communicate concepts clearly before production
• Ensure motion enhances usability and accessibility by guiding attention, hierarchy, and feedback
• Maintain consistency and quality while adapting motion systems to different contexts, platforms, and technical constraints
• Research, test, and thoughtfully apply new motion techniques and tools, keeping the brand current and relevant
• Contribute to documentation and standards that help scale motion design across the organization
• Provide feedback, guidance, and mentorship to elevate motion craft and consistency across teams

Skills

• 5+ years of professional experience in motion design, with a focus on brand identity, product ecosystems, or design systems
• A strong portfolio, online or shared privately, which demonstrates motion used intentionally to support brand expression, clarity, and storytelling
• Expert proficiency in Adobe After Effects and Premiere Pro; experience with 3D tools such as Cinema 4D or Blender
• Strong foundation in visual design fundamentals, including typography, composition, timing, rhythm, and hierarchy
• Experience designing motion for digital products, UI, and interactive experiences
• Systems-level thinking with the ability to create motion solutions that scale across platforms and teams
• Strong communication skills, including the ability to articulate design rationale and present work to stakeholders

Benefits

• 💡 Motion that is clear, intentional, and purposeful
• 🎨 A balance of structure and consistency that still leaves room for creative exploration
• 🔍 Curiosity and a thoughtful approach to craft, tools, and evolving design practices
• 🤝 A collaborative mindset and interest in building systems that empower others
• ♿ Respect for accessibility, usability, and performance as core aspects of motion design

Qualifications

• 5+ years of professional experience in motion design, with a focus on brand identity, product ecosystems, or design systems
• A strong portfolio, online or shared privately, which demonstrates motion used intentionally to support brand expression, clarity, and storytelling
• Expert proficiency in Adobe After Effects and Premiere Pro; experience with 3D tools such as Cinema 4D or Blender
• Strong foundation in visual design fundamentals, including typography, composition, timing, rhythm, and hierarchy
• Experience designing motion for digital products, UI, and interactive experiences
• Systems-level thinking with the ability to create motion solutions that scale across platforms and teams
• Strong communication skills, including the ability to articulate design rationale and present work to stakeholders
• Collaborative mindset with experience working closely with designers, developers, and cross-functional partners