Principal User Experience Designer

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Responsibilities

You’ll lead through vision and craft—designing end-to-end AI-driven experiences that inspire trust, elevate simplicity, and redefine what’s possible in digital travel
Your work will influence design strategy, system evolution, and hands-on prototyping, setting new standards for inclusive, responsible, and data-informed design
This role drives measurable business impact by translating AI strategy into inspiring, customer-centered experiences that increase engagement, conversion, and loyalty
Through visionary design and prototyping, it helps identify new revenue opportunities, streamline customer journeys, and improve operational efficiency
By defining the design standards for AI-powered travel, this role advances both customer satisfaction and Expedia Group’s competitive differentiation
Translate strategic vision into high-impact visual stories and prototypes that clarify, align, and accelerate the future of AI-driven travel experiences across Expedia Group
Lead through making: use exceptional visual design and prototyping skills to rapidly explore, validate, and communicate ideas
Push the boundaries of AI and next-generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences
Design for agentic and mixed-initiative interactions, crafting clear mental models and user feedback mechanisms for uncertain or probabilistic systems
Evolve Expedia’s design system to support AI-native patterns, adaptive layouts, and intelligent interaction logic
Integrate data-informed design principles, ensuring that personalization, prediction, and automation are seamlessly expressed through the system
Create visual frameworks that promote accessibility, consistency, and trust across all surfaces and contexts
Foster a culture of open critique, inclusion, and curiosity where design excellence and learning coexist
Collaborate across disciplines to align on strategy, share insights, and collectively raise the quality bar for AI-driven design
Champion the traveler’s voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering
Partner with research and data teams to understand behavioral patterns, context, and intent—translating insights into adaptive design strategies
Embed responsible AI design principles that prioritize fairness, explainability, and user trust

Skills

Evangelize the value of AI experience design within the organization—connecting creative ambition with practical outcomes
Exceptional visual and interaction design craft with fluency in prototyping tools and methods
Deep expertise in AI, conversational, and agentic experience design—including multimodal and adaptive paradigms
Strong foundation in data-informed design, using metrics and behavioral signals to guide decisions
Proven ability to lead through influence, mentorship, and cross-functional collaboration

Benefits

🌍 We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey
💰 The total cash range for this position in Austin is $224,000.00 to $313,500.00
💼 Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
💵 The total cash range for this position in New York is $242,000.00 to $338,500.00
💼 Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
💵 The total cash range for this position in Chicago is $208,000.00 to $291,500.00
💼 Employees in this role have the potential to increase their pay up to $333,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
💵 The total cash range for this position in Seattle is $224,000.00 to $313,500.00
💼 Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
💵 The total cash range for this position in San Jose is $242,000.00 to $338,500.00
💼 Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience
Pay ranges may be modified in the future
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program
To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership

Company

Expedia Group

Location

Chicago, IL