Lead Product Designer

Responsibilities

Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.
Deliver complete, test-ready user experiences-from concept and ideation through high-fidelity prototypes and dev hand-off-backed by A/B test results and user insights
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
Propose and implement design process improvements that enhance experimentation velocity and design scalability

8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
Hands-on experience collaborating with developers and executing A/B tests for CRO
Excellent communicator with the ability to present design rationale across technical and non-technical audiences

💰 COMPENSATION: $150,000 to $180,000 per year
💼 TOTAL COMPENSATION
🏢 Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework
🎁 Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits
🚀 Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments

Performance-Minded: Designs with a CRO-first lens, balancing business goals with user needs to drive measurable outcomes
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
Initiative-Driven: Doesn't wait for direction-identifies design gaps and proactively proposes and executes UX solutions
Clear Communicator: Effectively tailors communication to different audiences-whether engineers, PMs, or stakeholders-ensuring alignment and clarity
Collaborative: Thrives in cross-functional environments, building productive relationships across design, product, and engineering teams
Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

Chicago, IL

Onsite

$150k - $180k yearly

USD

Yearly

1939

1651

1027

Launch Potato

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